Apple’s co-founder Steve Jobs was known for wearing what color turtleneck?
https://www.youtube.com/watch?v=zQjbHoj2EDA
Steve Jobs, the iconic co-founder of Apple, is not just remembered for his revolutionary contributions to technology but also for his distinctive personal style. One of the most recognizable aspects of that style is his signature black turtleneck. This simple yet profound choice of clothing has become a symbol of his identity and the brand he helped build.
The story behind Jobs’ black turtleneck is as intriguing as his career. It all started during a trip to Japan in the early 1980s, where he was inspired by the uniformity of Sony employees. He learned that after World War II, many Japanese companies provided uniforms to their workers, fostering a sense of community and belonging. Jobs admired this concept and envisioned a similar approach for Apple, hoping it would unify his team. However, when he proposed the idea of uniforms to Apple employees, he faced significant backlash and was met with resistance.
Despite the rejection of a corporate uniform at Apple, Jobs found a way to adopt a personal uniform for himself. He reached out to renowned designer Issey Miyake, who had created the uniforms for Sony. Jobs requested some black turtlenecks from Miyake, and in an unexpected turn of generosity, he received hundreds of them—enough to last him a lifetime. This decision not only simplified his wardrobe but also solidified his image as a tech visionary who valued simplicity and focus.
The black turtleneck became more than just a fashion statement; it represented Jobs’ philosophy of minimalism and efficiency. By wearing the same outfit daily—paired with classic Levi’s jeans and New Balance sneakers—he eliminated the need to make mundane decisions about clothing. This practice is often referred to as avoiding “decision fatigue,” allowing him to concentrate on more important matters like innovation and leadership.