Here is the question : BEFORE PIVOTING TO CHEWING GUM, WHAT WAS WRIGLEY’S MAIN PRODUCT?
Here is the option for the question :
- Chocolate bars
- Rubber tires
And, the answer for the the question is :
In the latter half of the 1800s, William Wrigley took over the family soap business and quickly became an expert in the marketing strategy of including a free bonus item with the purchase of the primary item. After giving away umbrellas for a while, he started selling baking powder with complimentary packs of gum attached to the purchase. Wrigley quickly shifted the focus of his entire company when it became clear that chewing gum was becoming more popular than baking powder.
Wrigley is a household name when it comes to chewing gum, with its iconic brands such as Juicy Fruit and Spearmint being enjoyed by millions of people around the world. However, before becoming a gum giant, Wrigley’s main product was actually soap.
The company was founded by William Wrigley Jr. in 1891, who initially sold soap and baking powder door-to-door in Chicago. However, he soon realized that his customers were more interested in the free chewing gum that he included with their purchases than they were in the soap or baking powder itself.
Recognizing an opportunity, Wrigley began to shift his focus towards gum, introducing a variety of new flavors and marketing strategies that made it a hit with consumers. By 1911, the company had become the largest manufacturer of chewing gum in the United States, and it continued to grow and expand its product line in the years that followed.
Wrigley’s early years in soap and baking powder laid the foundation for the company’s future success. Wrigley was a natural salesman and marketer, and he used the lessons he learned from selling soap and baking powder to create a powerful brand that resonated with consumers.
Wrigley is a subsidiary of Mars, Inc., and its gum brands are sold in over 180 countries around the world. While its origins as a soap company may be surprising, they serve as a reminder of the importance of innovation and adaptation in the ever-changing world of business.
Wrigley’s pivot from soap to chewing gum is a fascinating example of how a company can evolve and adapt to new market conditions. By recognizing an opportunity and being willing to take risks, William Wrigley Jr. created a company that has become a household name and a beloved part of pop culture.