Discover Card was launched by which major retail company?
The Discover Card was originally launched in 1985 by the massive retail giant Sears, Roebuck and Co. at a time when the company was attempting to transform itself into a one-stop financial services powerhouse. By leveraging its vast network of department stores and existing catalog customer base, Sears aimed to challenge established credit giants like Visa and Mastercard. The card was famously unveiled during a Super Bowl XX commercial, offering innovative features for the era, such as no annual fee and a “Cashback Bonus” on every purchase.
Source:
https://www.youtube.com/watch?v=LqlBvu3g5Lc
https://www.threads.com/@beliproduk.official/post/DWgh188kj3A