Question
Here is the question : ESSO (LATER EXXON) PROMISED TO PUT WHICH ANIMAL IN YOUR TANK?
Option
Here is the option for the question :
- Unicorn
- Tiger
- Cheetah
- Dolphin
The Answer:
And, the answer for the the question is :
Explanation:
The tiger was a mainstay of the Esso gas company’s advertisements, which vowed to ‘put a tiger in your tank.’ In 1972, Esso rebranded as Exxon in the United States, and the company has been using the lion logo ever since to promote its gas stations, restaurants, and convenience stores. There are even petrol stations with tiger-striped decorations on their pumps.
In the 1960s and 1970s, the oil company Esso (which later became Exxon) launched a marketing campaign that promised to put a tiger in your tank. The campaign was an instant success, and the slogan became one of the most iconic in advertising history. But what was the story behind this famous tagline, and why did it resonate so strongly with consumers?
The “tiger in your tank” campaign was launched in 1964, at a time when the U.S. was experiencing a surge in car ownership and a corresponding increase in demand for gasoline. Esso was one of the largest oil companies in the world, and it was looking for a way to differentiate itself from its competitors. The company’s marketing team hit upon the idea of using a tiger to represent the power and performance of Esso gasoline.
The first “tiger in your tank” ads featured a cartoon tiger, with the tagline “Put a tiger in your tank.” The ads were an instant hit, and Esso soon began using live tigers in its advertising as well. The company hired a number of trained tigers, which were used in TV commercials and print ads to promote the power and performance of Esso gasoline.
The “tiger in your tank” campaign was successful for a number of reasons. First and foremost, it was a memorable and attention-grabbing slogan that immediately stood out from the advertising clutter. The use of a tiger as a symbol of power and performance was also a clever way to differentiate Esso from its competitors, many of whom were using similar slogans and images to promote their own gasoline brands.
In addition, the “tiger in your tank” campaign was successful because it tapped into the broader cultural zeitgeist of the time. The 1960s and 1970s were a period of social and cultural change, and many people were looking for ways to express their individuality and assert their power and independence. The “tiger in your tank” slogan spoke directly to this desire, and it quickly became a symbol of personal power and achievement.
the “tiger in your tank” campaign is remembered as one of the most successful and iconic advertising campaigns of all time. The slogan and image of the tiger continue to be associated with power and performance, and they remain a powerful symbol of the energy and vitality of the American spirit.