Question
Here is the question : “HE LIKES IT! HEY MIKEY!” WAS WHICH BRAND’S TAGLINE IN THE 1970S?
Option
Here is the option for the question :
- Alpha-Bits
- Waffelos
- Life Cereal
- Quisp
The Answer:
And, the answer for the the question is :
Explanation:
While “Life is full of surprises” is the current tagline for Life cereal, a much more memorable slogan ran during the 1970s. Three actual brothers sat down to breakfast together for the commercial. Even though Mikey is supposed to despise all foods, he tries some of the cereal and likes it. His sibling exclaims, “He likes it!” A shout across the room, “Hey Mikey!” The ‘Hey Mikey!’ commercial was so memorable that it was awarded a Clio, and its catchphrase was widely used in American homes for years.
In the 1970s, Life Cereal introduced one of the most iconic advertising campaigns in American history. The campaign featured a group of young boys, one of whom was named Mikey, who was notoriously picky about his food. The tagline for the campaign was “He likes it! Hey Mikey!”, and it quickly became a part of the American lexicon.
The campaign was a huge success for Life Cereal, and helped to establish the brand as a beloved part of American breakfast culture. The campaign’s success was due in large part to its relatable and humorous nature. Many parents could relate to the struggles of trying to get their kids to eat healthy foods, and the campaign’s focus on a picky eater struck a chord with audiences across the country.
The character of Mikey, who was played by a child actor named John Gilchrist, quickly became a beloved figure in American popular culture. His catchphrase, “He likes it!”, became a part of the American lexicon, and is still referenced and parodied to this day.
The success of the campaign was also due to the quality of the product itself. Life Cereal was known for its wholesome and nutritious ingredients, and was marketed as a healthier alternative to other sugary cereals on the market. The “He likes it! Hey Mikey!” campaign helped to establish the brand as a go-to choice for health-conscious parents and kids alike.
The success of the campaign also led to a number of spinoff products, including a line of “Mikey-approved” cereals and snacks. These products were marketed as being specifically designed to appeal to picky eaters like Mikey, and helped to expand the Life Cereal brand to new audiences.
While the “He likes it! Hey Mikey!” campaign is now over 40 years old, its impact on American advertising and popular culture is still felt today. The campaign’s catchy tagline and relatable characters helped to establish Life Cereal as a beloved part of American breakfast culture, and its legacy continues to live on in the hearts and minds of Americans across the country.
the “He likes it! Hey Mikey!” campaign was a groundbreaking advertising campaign that helped to establish Life Cereal as a beloved part of American breakfast culture. The campaign’s relatable characters, catchy tagline, and focus on health and nutrition helped to establish the brand as a go-to choice for health-conscious parents and kids alike. While the campaign is now over 40 years old, its impact on American advertising and popular culture is still felt today, and it remains one of the most iconic and beloved advertising campaigns in American history.