Question
Here is the question : “TOUGH UNDER FIRE†WAS THE ANNUAL SUPER BOWL CAMPAIGN FOR WHAT COMPANY?
Option
Here is the option for the question :
- Goodyear
- ADT
- Master Lock
- Caterpillar
The Answer:
And, the answer for the the question is :
Explanation:
1973 saw the production of a commercial for Master Lock in which one of their padlocks was put through its paces by being fired with a rifle to demonstrate its strength. The advertisement made its debut during the Super Bowl in 1974, and due to its overwhelming popularity, it continued to run every year up until the mid-1990s. The advertising campaign that Master Lock ran resulted in a significant increase in revenues, as the company’s annual sales increased from $35 million to $200 million by the year 1994.
For many years, the Super Bowl has been one of the biggest events in the world of advertising, with companies vying for the attention of millions of viewers with their creative and memorable commercials. One of the most iconic Super Bowl campaigns of all time was “Tough Under Fire,” an annual campaign for the security and safety products company Master Lock.
The “Tough Under Fire” campaign featured a series of ads that demonstrated the strength and durability of Master Lock products, often in dramatic and creative ways. In one ad, a Master Lock was shown withstanding the force of a bullet, while in another, a lock was subjected to extreme heat and pressure without breaking.
The campaign was a huge success, and helped to solidify Master Lock’s reputation as a leader in the field of security and safety products. It also helped to establish the brand as a household name, with many viewers associating the company with strength, durability, and reliability.
Master Lock continues to be a trusted and respected brand in the world of security and safety products, with a wide range of locks, safes, and other products designed to keep people and their belongings safe and secure. While the “Tough Under Fire” campaign may be a thing of the past, its legacy lives on, as a reminder of the enduring power of advertising to shape our perceptions and influence our behavior.