Question
Here is the question : “TOUGH UNDER FIRE†WAS THE ANNUAL SUPER BOWL CAMPAIGN FOR WHAT COMPANY?
Option
Here is the option for the question :
- Goodyear
- ADT
- Master Lock
- Caterpillar
The Answer:
And, the answer for the the question is :
Explanation:
1973 saw the production of a commercial for Master Lock in which one of their padlocks was put through its paces by being fired with a rifle to demonstrate its strength. The advertisement made its debut during the Super Bowl in 1974, and due to its overwhelming popularity, it continued to run every year up until the mid-1990s. The advertising campaign that Master Lock ran resulted in a significant increase in revenues, as the company’s annual sales increased from $35 million to $200 million by the year 1994.
Master Lock is a well-known American company that specializes in locks and security products. The company has a long history of producing high-quality and reliable locks that are used in a wide range of applications, from homes and businesses to schools and government facilities.
One of the most memorable and iconic campaigns in Master Lock’s history was the “Tough Under Fire” campaign, which was launched in the early 1990s and featured a series of Super Bowl ads that showcased the strength and durability of Master Lock’s products.
The ads featured a variety of scenarios in which Master Lock locks were put to the test, including being shot at with a gun, run over by a truck, and set on fire. Despite these extreme challenges, the locks remained intact and functional, showcasing the company’s commitment to quality and reliability.
The “Tough Under Fire” campaign was a huge success, and helped to solidify Master Lock’s reputation as a leader in the lock and security industry. It also helped to establish the company as a trusted and reliable brand that could withstand even the most extreme conditions and challenges.
Master Lock remains a trusted and respected name in the lock and security industry, and continues to produce high-quality locks and security products that are used by individuals and organizations around the world. And while the “Tough Under Fire” campaign may be a thing of the past, it remains a testament to the enduring power of advertising and the importance of quality and reliability in the world of consumer products.