What fast food chain released a hamburger scented perfume? Explained

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What fast food chain released a hamburger scented perfume? Explained

As part of a daring marketing move, Burger King introduced a special fragrance named “Flame” in 2008. Marketed as “the aroma of allure with a touch of flame-grilled meat,” this scent served as a playful homage to the iconic Whopper burger. Although the cologne was available for purchase online and in specific outlets, it generated significant media interest and reinforced Burger King’s unique and unconventional brand identity. The campaign prioritized capturing attention rather than establishing a long-term fragrance, making it one of the fast food industry’s most unconventional promotions.

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