<iframe frameborder=”0″ height=”270″ src=”https://youtube.com/embed/s_KYB1aMANU?si=BchkloM9Q2SoQxZR” width=”480″></iframe><div><br /></div><div>The GEICO Gecko, known as Martin, was brought to life by The Martin Agency, GEICO’s advertising firm situated in Richmond, Virginia. His inception occurred during a brainstorming session when a gecko sketch emerged after a realization that many individuals mistakenly pronounced “GEICO” as “Gecko.” Martin first appeared on television screens during the 1999-2000 season and swiftly evolved into the emblem of the brand. Portrayed by English actor Jake Wood, Martin’s mischievous British intonation and clever demeanor have endeared him to audiences for more than twenty years in the realm of advertising.</div>