Geoffrey the Giraffe serves as the official mascot of the toy store chain, Toys “R” Us. Initially known as Dr. G. Raffe, this character made its debut in the 1950s for Children’s Bargaintown, the precursor to Toys “R” Us. Dr. G. Raffe popularized the slogan “Toys are us!” in advertisements, which eventually inspired the company’s eventual name change. With the transformation of Children’s Bargaintown into Toys “R” Us, the giraffe was rechristened as Geoffrey, assuming the role of the toy store chain’s mascot. Regrettably, Geoffrey was formally retired following the closure and bankruptcy filing of Toys “R” Us.
Source:
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