What was the original name of McDonald’s “Big Mac” when it was first introduced in 1968? Answer

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What was the original name of McDonald’s “Big Mac” when it was first introduced in 1968? Answer

The McDonald’s “Big Mac” was tested under two different names before its 1968 national introduction: The Aristocrat and the Blue Ribbon Burger.

Neither of these initial, more formal names resonated with customers or corporate, leading to their quick dismissal. The multi-layered burger was a product of Pittsburgh franchisee Jim Delligatti. It wasn’t until a 21-year-old advertising secretary, Esther Glickstein Rose, casually suggested the simple, catchy name Big Mac that the iconic sandwich finally found its enduring identity.

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