What was the original name of McDonald’s “Big Mac” when it was first introduced in 1968? Explained

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What was the original name of McDonald’s “Big Mac” when it was first introduced in 1968? Explained

Before acquiring its renowned title, McDonald’s beloved Big Mac was initially introduced under the name “The Aristocrat” during test phases in the mid-1960s. The intention behind this sophisticated moniker was to exude class, yet it perplexed and failed to resonate with customers. In 1968, corporate leaders opted for the more straightforward and memorable name “Big Mac,” a creation of Esther Glickstein Rose, a 21-year-old secretary at McDonald’s advertising agency. This new name instantly struck a chord with the public, propelling the Big Mac to become one of the most successful fast-food sandwiches in history.

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