Where did the phrase “Don’t mess with Texas” come from?

Here is the question :

WHERE DID THE PHRASE “DON’T MESS WITH TEXAS” COME FROM?


Here is the option for the question :

  • A sports team
  • A war cry
  • A littering campaign
  • A political tagline

The Answer:

And, the answer for the the question is :

A littering campaign

Explanation:

[STC0038] You should take seriously what Texans have to say when they advise you, “Don’t mess with Texas.

” However, the slogan “rough and tumble” used to describe the state of Texas originated from a far less menacing source: an anti-littering effort that took place in the 1980s.

The Texas Department of Transportation decided to invest in a marketing effort in order to reduce the annual cost of garbage collection, which was $20 million.

In order to bring those expenses down, the state was spending less money.

The tagline was conceived of by the advertising firm GSD&M in Austin as a rallying cry to the people of Texas to maintain their state clean and free of trash.

According to the statistics, young males between the ages of 16 and 24 were the primary individuals responsible for littering; therefore, the attitude of the slogan addressed directly to its target demographic.

Jeff Austin III, the Texas Transportation Commissioner stated, ‘It’s not just a prideful remark, trying to pick a fight; it’s don’t litter in Texas, don’t mess up Texas.

‘ And it was successful.

One year later, the amount of litter beside roadways had been cut by about 30 percent, and after four years, it had decreased by 72 percent.