Which company offered Joe DiMaggio a bonus if his 56 game hitting streak went one more game? Explain

Which company offered Joe DiMaggio a bonus if his 56 game hitting streak went one more game? Explain

The H.J. Heinz Company is the legendary brand that offered Joe DiMaggio a specialized $10,000 bonus if his hitting streak reached a 57th game. Because the company’s entire identity was centered around the “57 Varieties” slogan, they saw a perfect marketing opportunity to link the most famous number in food with the most famous number in sports. The deal would have paid DiMaggio a sum equivalent to a quarter of his yearly salary, but the potential for a “Big Ketchup” endorsement disappeared when his run was famously halted at 56 games on July 17, 1941.

Source:

https://www.youtube.com/watch?v=RLi95GYlNoI

https://www.threads.com/@beliproduk.official/post/DWACczQksAi