Which company produces Peeps, the colorful marshmallow chicks synonymous with Easter? Answer
The iconic marshmallow chicks known as Peeps are the flagship product of Just Born Quality Confections, a family-owned candy manufacturer based in Bethlehem, Pennsylvania. Although founded by Russian immigrant Sam Born in 1923, the company didn’t actually invent Peeps; they acquired the brand in 1953 after purchasing the Rodda Candy Company. At that time, each marshmallow chick was painstakingly handmade with a pastry tube, a labor-intensive process that required nearly 27 hours to produce a single batch of the sugar-coated treats.
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