Which company produces Peeps, the colorful marshmallow chicks synonymous with Easter?

by

Which company produces Peeps, the colorful marshmallow chicks synonymous with Easter?

The iconic marshmallow chicks known as Peeps are manufactured by Just Born Quality Confections, a family-owned candy company headquartered in Bethlehem, Pennsylvania. Founded in 1923 by Sam Born, the company originally specialized in various chocolate and marshmallow treats before acquiring the Rodda Candy Company in 1953. It was during this acquisition that Just Born inherited the marshmallow chick technology, which at the time required a labor-intensive process where each chick was handmade with a pastry bag, taking nearly 27 hours to create a single batch.

Source:

https://www.youtube.com/watch?v=MKECuWTw5FA

https://www.threads.com/@beliproduk.official/post/DWv5AHhkjS7