Which company trademarked the color “Pullman Brown”?
The company that notably trademarked the color “Pullman Brown” as part of its distinctive brand identity is United Parcel Service (UPS). While the term “Pullman Brown” itself refers to the color used on the luxurious Pullman rail cars of the late 19th and early 20th centuries, UPS adopted this specific shade and successfully trademarked it to prevent other delivery companies from using a similar hue.
UPS’s association with this particular shade of brown dates back to 1916. Charlie Soderstrom, a manager at UPS, suggested painting their delivery vehicles and uniforms this color. He chose it not only for its practicality in hiding dirt and wear, but also because it reflected the class, elegance, and professionalism associated with the Pullman rail cars, which were symbols of high-end travel at the time. By 1929, this brown was adopted company-wide, becoming an integral part of their visual brand.
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