Which retailer has been famously associated with its iconic “brown bag” since the 1970s? Explained
In 1973, Bloomingdale’s, the high-end department store, unveiled its renowned “Big Brown Bag” to uniquely showcase its shopping bags with a striking and simplistic design. Devised by marketing visionary Marvin Traub and graphic artist Massimo Vignelli, the bag featured a plain brown kraft paper adorned with large, lowercase lettering that swiftly evolved into a distinctive fashion emblem. As time progressed, Bloomingdale’s diversified its collection to encompass the “Little Brown Bag” and “Medium Brown Bag,” thereby transforming its shopping bags into sought-after and symbolic cultural artifacts.
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