Question
Here is the question : ADVERTISERS’ USE OF WHAT ANIMAL MADE OHRBACH’S DEPARTMENT STORES POPULAR?
Option
Here is the option for the question :
- Dog
- Cat
- Lamb
- Parrot
The Answer:
And, the answer for the the question is :
Explanation:
Ohrbach’s advertisements in the 1960s showed a tabby cat decked out in a woman’s hat and cigarette. Bill Berbnach, the man behind the ad, wanted the picture to give the shop some sort of character and personality. Ohrbach’s received weekly fan letters for the cat because of the advertising.
In the 1960s and 1970s, Ohrbach’s department stores became popular in the United States thanks to a clever advertising campaign that featured a cat. The campaign was created by the advertising agency Doyle Dane Bernbach, which had previously created the iconic “Think Small” campaign for Volkswagen. The use of a cat in the Ohrbach’s ads helped to establish the department store as a trendsetter and a destination for stylish, sophisticated shoppers.
The Ohrbach’s cat was first introduced in a print ad that featured a sleek, black cat perched on a chair. The ad was simple and elegant, with only a small amount of text that read “Ohrbach’s. Where the elite meet to shop.” The ad was a hit with consumers, and it helped to establish the brand as a destination for high-end fashion and luxury goods.
Over the years, the Ohrbach’s cat became a beloved symbol of the department store. The cat appeared in a variety of print ads and TV commercials, always depicted as a sophisticated and stylish companion to the fashionable women who shopped at Ohrbach’s. The cat’s image was even used on shopping bags and other promotional materials, helping to reinforce the department store’s image as a chic and sophisticated destination for upscale shoppers.
The Ohrbach’s cat campaign was successful for a number of reasons. First and foremost, it was a clever and memorable way to differentiate the department store from its competitors. While other department stores were using traditional advertising methods, Ohrbach’s was using a unique and eye-catching image that helped to establish the brand as a trendsetter and innovator.
In addition, the Ohrbach’s cat campaign was successful because it spoke directly to the desires and aspirations of its target audience. The cat was depicted as a symbol of sophistication and refinement, and it appealed to the upscale, fashion-conscious women who shopped at Ohrbach’s. By positioning itself as a destination for these women, Ohrbach’s was able to establish itself as a leader in the competitive world of department store retail.
the Ohrbach’s cat remains a beloved symbol of the department store’s heyday. The campaign is remembered as a classic example of how a clever and memorable image can help to establish a brand and resonate with consumers. While the department store itself may no longer be in business, the Ohrbach’s cat will always be remembered as a symbol of style and sophistication.