What type of sales pitch was formed during the Creative Revolution?

Here is the question :

WHAT TYPE OF SALES PITCH WAS FORMED DURING THE CREATIVE REVOLUTION?

Here is the option for the question :

• One-word sell
• Soft sell
• Hard sell
• Rhyming sell

The Answer:

And, the answer for the the question is :

Explanation:

[STC0011235]. The’soft sell’ was popularized by advertising legends Bill Bernbach and David Ogilvy during the Creative Revolution of the ’50s and ’60s. Instead of focusing just on the product itself, as is done in the traditional “hard sell,” this method favored more subtle, amusing, high-concept, and emotionally appealing methods of persuasion. Bernbach’s ‘Think Small’ ad campaign for Volkswagen is often cited as the moment when sales techniques shifted from hard to soft.