Question
Here is the question : WHICH CANDY’S LONG-RUNNING ADVERTISING SLOGAN IS “TASTE THE RAINBOW”?
Option
Here is the option for the question :
- Jolly Rancher
- Snaps
- Mike and Ike
- Skittles
The Answer:
And, the answer for the the question is :
Explanation:
Skittles were first sold commercially in the United Kingdom in 1974, and then in the United States five years later. The fruit-flavored candies that were brilliantly coloured quickly gained a large following, and in 1994, the company introduced its now-famous advertising slogan, which was “Taste the Rainbow.” Because it is now one of the advertising campaigns that has been running the longest, it has ensured that both the candy and the tagline are immediately recognisable.
Skittles is a popular candy brand that has been enjoyed by people of all ages for decades. Known for its colorful and fruity flavors, Skittles is one of the most recognizable candy brands in the world, and is famous for its long-running advertising slogan, “Taste the Rainbow.”
First introduced in the United States in 1979, Skittles quickly became a hit with consumers, thanks in part to its unique and distinctive flavors, which include strawberry, grape, orange, lemon, and lime. The candy features a hard outer shell that encases a chewy, fruit-flavored center, providing a satisfying and flavorful snack that is perfect for on-the-go snacking or as a sweet treat.
One of the most memorable aspects of the Skittles brand is its advertising campaigns, which have included a number of iconic and memorable commercials over the years. The “Taste the Rainbow” slogan was first introduced in 1994, and has since become a fixture of Skittles advertising, appearing in countless commercials and print ads.
In recent years, Skittles has continued to innovate and expand its product line, introducing new flavors and varieties, including sour, tropical, and wild berry flavors. The brand has also embraced new marketing strategies, including social media campaigns and viral marketing efforts, to reach a new generation of consumers.
Skittles is not without its controversies. In 2018, the brand faced criticism for releasing an all-white Skittles pack as part of a promotion for Pride Month, with some critics arguing that the move was a form of appropriation and erasure of the LGBTQ+ community.
Skittles is a beloved and iconic candy brand that has been enjoyed by generations of consumers. With its colorful and fruity flavors, distinctive packaging, and memorable advertising campaigns, Skittles is a brand that is sure to remain a favorite for years to come.