Question
Here is the question : PEPSI PIONEERED WHAT PACKAGING INNOVATION IN 1970?
Option
Here is the option for the question :
- Glass bottles
- Six-packs
- 2-liter bottles
- Self-cooling bottles
The Answer:
And, the answer for the the question is :
Explanation:
John Sculley, a marketing executive at PepsiCo, came up with an innovation in 1970 that revolutionized the soda industry. That breakthrough was the 2-liter bottle. Sculley came up with the concept in order to compete with the well-known ‘contour’ bottle that Coca-Cola uses. Sculley came up with the idea of a larger container rather than a single-use bottle with a smaller capacity in order to get more of Pepsi’s product into the hands of consumers.
In 1970, PepsiCo, the American multinational food, snack, and beverage corporation, introduced a packaging innovation that revolutionized the soft drink industry. This innovation was the 2-liter bottle, which has since become a standard size for many soft drinks and other beverages.
Prior to the introduction of the 2-liter bottle, soft drinks were typically sold in smaller bottles or cans, with a maximum capacity of around one liter. This meant that consumers had to purchase multiple bottles or cans if they wanted to serve soft drinks to a larger group of people or for a longer period of time. This created inconvenience for both consumers and retailers, as it required more storage space and frequent restocking.
The introduction of the 2-liter bottle changed all that. The larger size allowed consumers to purchase a single bottle that could serve a larger group of people or last longer. This made it more convenient for consumers and retailers alike, as it reduced the need for frequent restocking and provided a better value for consumers.
The 2-liter bottle also offered other advantages. It was made of plastic, which made it lightweight and shatterproof, reducing the risk of breakage during transportation and handling. It was also easier to store, as it could be stacked on top of each other, taking up less space on store shelves and in refrigerators.
PepsiCo’s introduction of the 2-liter bottle was a significant milestone in the soft drink industry, as it set the standard for larger soft drink packaging. Other soft drink companies quickly followed suit, introducing their own 2-liter bottles, and the larger size became a staple in the industry.
the 2-liter bottle remains a popular choice for many soft drinks and other beverages, including soda, juice, and water. It has also inspired other packaging innovations, including other large bottle sizes and the widespread use of plastic bottles.
PepsiCo’s introduction of the 2-liter bottle in 1970 was a significant packaging innovation that revolutionized the soft drink industry. The larger size provided convenience, value, and other advantages for both consumers and retailers, and set the standard for larger soft drink packaging that has endured to this day.