Question
Here is the question : IN THE AD “MIKEY LIKES IT,” WHO CONVINCED MIKEY TO TRY LIFE CEREAL?
Option
Here is the option for the question :
- His brothers
- Toucan Sam
- His dog
- Sugar Bear
The Answer:
And, the answer for the the question is :
Explanation:
In the 1970s, advertising for Life cereal had a different slogan from the current one, “Life is full of surprises,” which has become synonymous with the brand. The advertisement depicted three actual brothers eating breakfast together. Despite his reputation as a person who dislikes all foods, Mikey really found the cereal to his liking. Then his sibling said, “He likes it!” “Hey, Mikey,” he called across the room. The ‘Hey Mikey!’ commercial was so memorable that it was awarded a Clio, and its catchphrase was widely used in American homes for years.
Advertising has always been an essential tool for brands to create awareness and influence consumer behavior. One iconic ad that has stood the test of time is the “Mikey Likes It” commercial for Life cereal. This ad, which aired in the 1970s, featured a young boy named Mikey who was hesitant to try Life cereal until his brothers convinced him to give it a taste.
The ad was part of a larger campaign that aimed to reposition Life cereal as a healthy and tasty breakfast option for families. At the time, the cereal market was highly competitive, with many brands vying for consumer attention. This campaign was designed to set Life cereal apart by emphasizing its healthy ingredients and appealing taste.
The “Mikey Likes It” ad was a critical component of this campaign, as it featured a relatable and likable character that children could identify with. The ad begins with Mikey’s brothers pouring him a bowl of Life cereal and urging him to try it. Mikey is initially hesitant, but after taking a bite, he proclaims that he likes it. The tagline of the ad, “Life cereal. He likes it! Hey, Mikey!” became an instant classic and is still remembered today.
The ad’s success can be attributed to several factors. First, the use of a child actor in the lead role helped to make the ad more relatable to children and families. Second, the ad’s simple and straightforward message – that Life cereal is tasty and healthy – was easyfor consumers to understand and remember. Finally, the tagline, “He likes it! Hey, Mikey!” was catchy and easy to repeat, helping to increase the ad’s impact and memorability.
The “Mikey Likes It” ad was so successful that it became a cultural phenomenon, spawning countless imitations and parodies over the years. The ad’s popularity also helped to boost sales for Life cereal, which had been struggling in the competitive cereal market.
the “Mikey Likes It” ad for Life cereal is a classic example of the power of effective advertising. By using a relatable character and a simple message, the ad was able to resonate with consumers and create a lasting impression. Even today, more than 40 years after the ad first aired, it is still remembered as one of the most iconic and effective ads of all time.