Question
Here is the question : CRAYOLA CRAYONS WERE INITIALLY BRANDED AS WHAT?
Option
Here is the option for the question :
- Dustless chalk
- Children’s candles
- Chewable wax sticks
- Erasers
The Answer:
And, the answer for the the question is :
Explanation:
Because the product had won a gold medal at the world’s fair in 1904, the very first eight-packs of Crayola crayons had a gold medal on the packaging.
Crayola crayons, initially branded as “dustless chalk,” have a fascinating origin story that traces back to the late 19th century. The journey of Crayola from a simple dust-free chalk substitute to the vibrant and beloved crayons we know today is a testament to innovation, adaptability, and the enduring power of artistic expression.
Back in the early 1900s, the Binney & Smith Company, founded by cousins Edwin Binney and C. Harold Smith, specialized in producing industrial pigments and dyes. With a desire to expand their product line, they set their sights on creating a safe and versatile coloring tool for children. Drawing inspiration from the popularity of chalkboards in schools, the cousins embarked on a mission to develop a coloring medium that would be mess-free and revolutionize the way children expressed their creativity.
In 1902, Binney & Smith introduced their first batch of colored sticks, which they initially marketed as “dustless chalk.” These early crayons were meticulously designed to be less messy than traditional chalk, offering children a cleaner and more convenient coloring experience. The concept of dustless chalk quickly gained traction among educators and parents who appreciated the practicality and ease of use it provided.
Recognizing the potential to expand their product line further, Binney & Smith realized that by refining their formula and introducing a broader range of vibrant colors, they could create an entirely new category of coloring tools that would capture the imagination of children and artists alike.
In 1903, the company organized a nationwide contest to rename their dustless chalk. It was during this contest that Edwin Binney’s wife, Alice, came up with the brand name “Crayola.” The name was derived from the French word “craie” (meaning “chalk”) combined with “ola,” a reference to the oily consistency of the pigments used. The name not only encapsulated the essence of the product but also added a touch of novelty and distinctiveness.
With the introduction of the Crayola name, Binney & Smith continued to innovate and improve their crayon formula. They expanded their color palette, enhanced the quality of pigments, and refined the manufacturing process to create crayons that were more durable, vibrant, and versatile. These advancements propelled Crayola crayons to the forefront, gaining popularity among children, teachers, and artists. It solidified Crayola’s position as a leading brand in the coloring industry.
Over the years, Crayola crayons have become synonymous with creativity and self-expression. The brand has constantly expanded its color range, introducing specialty crayons with different textures and effects. Crayola has also embraced inclusivity by developing skin tone crayons to reflect the diversity of its users. As a result, Crayola has expanded beyond crayons and ventured into other art supplies and creative products, such as markers, colored pencils, and activity kits.