Which chocolatier is credited with the idea of gifting chocolate on Valentine’s Day? Explained
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The practice of presenting chocolate gifts on Valentine’s Day originated from an intentional marketing initiative led by Richard Cadbury. Richard Cadbury, the son of John Cadbury who established Cadbury, introduced the inaugural heart-shaped chocolate box for Valentine’s Day. Demonstrating his marketing prowess, Cadbury initiated the practice of adorning heart-shaped boxes with Cupids and rosebuds in 1861. This marked the inception of the enduring association between chocolate and Valentine’s Day, establishing a fresh customary practice. Presently, more than 36 million heart-shaped chocolate boxes are sold globally each year.
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