What is IBM’s one word corporate slogan?
The iconic one-word corporate slogan for IBM is “THINK.” This simple but profound command has been the cornerstone of the company’s identity for over a century, appearing on everything from desk plaques and notebooks to the names of their most famous products. It originated from a moment of frustration in 1911 when Thomas J. Watson Sr., then a manager at the National Cash Register Company, told his uninspired sales team that their primary job was not to work with their feet, but with their heads.