What is IBM’s one word corporate slogan? Explained
IBM has been closely linked with the slogan “Think” since the early 1900s, largely due to the efforts of company president Thomas J. Watson Sr. Beyond a mere marketing phrase, “Think” evolved into a fundamental guiding principle at IBM, urging staff to tackle intricate challenges with careful, creative, and analytical thinking. This term significantly impacted IBM’s internal ethos, marketing initiatives, and product branding over many years, establishing it as a standout slogan in corporate history.
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