Question
Here is the question : IN 1909, “FRENCH COMPANY OF INOFFENSIVE HAIR DYES” CHOSE WHAT NEW NAME?
Option
Here is the option for the question :
- L’Oréal
- Lancôme
- Chanel
- Avon
The Answer:
And, the answer for the the question is :
Explanation:
Eugène Schueller began his career in the beauty industry by developing a harmless synthetic hair dye. He then established the French Company of Inoffensive Hair Dyes in order to market and sell his product. However, as he found it difficult to pronounce such a lengthy name, he soon modified it to “L’Oréal,” which is a homonym for the hairdo known as “auréale” during that time period.
In 1909, a French company that specialized in producing hair dyes made a bold decision to change its name. The company, which was originally called the “French Company of Inoffensive Hair Dyes,” decided to rebrand itself as L’Oréal. The new name was a nod to the company’s founder, Eugène Schueller, who had developed a range of hair dyes that were based on a new chemical formula.
The name L’Oréal is derived from the French word for gold, “l’or,” which was chosen to reflect the company’s commitment to producing high-quality hair care products. The name change was part of a broader strategy to position the company as a leader in the hair care industry, and it proved to be a shrewd move.
L’Oréal quickly became known for its innovative products, and the company grew rapidly, expanding its range of hair care products to include shampoos, conditioners, and styling products. Over time, L’Oréal also expanded its reach beyond France, opening subsidiaries in other countries and acquiring other companies in the hair care and cosmetics industries.
L’Oréal is one of the largest cosmetics companies in the world, with a portfolio of brands that includes Maybelline, Lancôme, Garnier, and Kiehl’s. The company’s products are sold in over 150 countries, and it has a strong presence in both the mass market and the luxury market segments.
L’Oréal’s success can be attributed to its focus on innovation and its commitment to research and development. The company has invested heavily in developing new products and technologies, and it has established itself as a leader in the cosmetics industry. L’Oréal has also been recognized for its commitment to sustainability, with the company setting ambitious goals to reduce its environmental impact and promote sustainable practices throughout its supply chain.
the decision by the French Company of Inoffensive Hair Dyes to change its name to L’Oréal in 1909 was a significant moment in the company’s history. The new name reflected the company’s commitment to producing high-quality hair care products, and it helped to position the company as a leader in the industry. Today, L’Oréal is one of the largest cosmetics companies in the world, with a portfolio of brands that are sold in over 150 countries. The company’s success can be attributed to its focus on innovation, research, and development, and its commitment to sustainability.