Question
Here is the question : “CARGO HOUSE” AND “PEQUOD” WERE PROPOSED NAMES FOR WHICH COFFEE BRAND?
Option
Here is the option for the question :
- Dunkin’
- Starbucks
- Tim Hortons
- Caribou Coffee
The Answer:
And, the answer for the the question is :
Explanation:
Gordon Bowker, one of the co-founders of Starbucks, claims that the coffee business was going to be called “Cargo House” when it was first conceived. During those initial sessions of idea generation, the group of founders also considered the name “Pequod,” which was inspired by the ship in Herman Melville’s novel “Moby-Dick.” In the end, the group decided to change the name of the company, taking inspiration from the song “Moby-Dick,” and naming it after Starbuck, who was Captain Ahab’s first mate.
Starbucks, one of the most well-known and popular coffee brands in the world, almost had a very different name. When the brand was first founded in Seattle in 1971, it was known as “Starbucks Coffee, Tea, and Spice.” However, the brand’s founders, Jerry Baldwin, Zev Siegl, and Gordon Bowker, considered several other names before settling on Starbucks.
Two of the proposed names for the brand were “Cargo House” and “Pequod.” “Cargo House” was a nod to the company’s roots in the coffee trade, while “Pequod” was a reference to the whaling ship in Herman Melville’s novel Moby-Dick. The founders eventually decided on “Starbucks” after Bowker mentioned the name of a character from the same novel, Starbuck.
The brand’s iconic logo, a twin-tailed siren, was also based on a nautical theme. The original logo was brown and featured a topless mermaid, but this was deemed too risqué and was eventually replaced with the green and white logo that is now synonymous with the brand.
Since its founding, Starbucks has grown to become one of the largest and most successful coffee brands in the world, with over 30,000 locations in more than 80 countries. The brand is known for its high-quality coffee, cozy and welcoming cafes, and commitment to social and environmental responsibility.
Starbucks has also expanded its menu to include a range of specialty drinks, pastries, and snacks. The brand has also embraced technology and innovation, with features like mobile ordering, digital rewards programs, and artificial intelligence-powered baristas.
Starbucks has faced criticism and controversy over the years. The brand has been accused of contributing to gentrification and cultural homogenization, and it has faced backlash over its tax practices and labor policies. However, the brand has also taken steps to address these issues, including implementing fair trade practices and offering benefits like health insurance and tuition reimbursement to its employees.
Starbucks, one of the world’s most popular coffee brands, almost had a very different name. “Cargo House” and “Pequod” were among the proposed names before the founders settled on “Starbucks.” Since its founding, the brand has grown to become a global icon, synonymous with high-quality coffee, cozy cafes, and social and environmental responsibility. While the brand has faced criticism and controversy, it remains one of the most beloved and recognizable brands in the world.