Question
Here is the question : ACCORDING TO THE 1967 SLOGAN, “BEANS MEANZ” WHICH FAMOUS FOOD BRAND?
Option
Here is the option for the question :
- Heinz
- Kraft
- Bush’s
- Nabisco
The Answer:
And, the answer for the the question is :
Explanation:
This idiom’s inception exemplifies how a change of scenery may spark novel ideas. Advertising agency Young & Rubicam in London’s office of Maurice Drake in 1967 was having trouble coming up with a catchy tagline for their new client Heinz. The group went out to a bar and while Drake was doodling in his notepad, inspiration struck.
In 1967, Heinz launched an advertising campaign that featured the tagline “Beans meanz Heinz.” The campaign was a departure from traditional food advertising, which typically emphasized the taste or quality of the product. Instead, Heinz positioned its baked beans as a beloved and iconic British staple, and the campaign helped to establish the brand as a leader in the canned food industry.
The “Beans meanz Heinz” campaign consisted of a series of print ads and TV commercials that featured images of Heinz baked beans, along with the tagline “Beans meanz Heinz.” The ads were a hit with consumers, and the tagline quickly became one of the most iconic slogans in advertising history.
The success of the “Beans meanz Heinz” campaign was due in large part to its simplicity and memorability. The slogan was witty and catchy, and it helped to establish Heinz as a brand that was beloved by generations of British consumers.
Over the years, Heinz has continued to innovate and evolve its advertising campaigns, but the “Beans meanz Heinz” campaign remains one of the brand’s most iconic and memorable moments. The campaign demonstrated the power of simplicity and memorability in advertising, and it helped to establish Heinz as a trusted and respected brand in the canned food industry.
Heinz is recognized as a global leader in the food industry, with a wide range of products that are beloved by consumers around the world. The brand’s commitment to quality, innovation, and memorable advertising continues to resonate with consumers, and it has helped to establish Heinz as a trusted and respected name in the world of food and beverage.