Question
Here is the question : BEN & JERRY’S WAS ORIGINALLY GOING TO SELL WHAT PRODUCT?
Option
Here is the option for the question :
- Potato chips
- Bagels
- Donuts
- BBQ sauce
The Answer:
And, the answer for the the question is :
Explanation:
Ben & Jerry’s, founded in Vermont, had an initial proposal to capitalize on their closeness to New York by delivering bagels, lox, cream cheese, and ‘The New York Times’ on Sunday mornings. The high price of necessary bagel-making machinery was the only obstacle. Instead, they focused on the local dairy industry, releasing a vanilla ice cream flavor in 1978.
Ben & Jerry’s is a beloved ice cream brand known for its creative flavors and commitment to social and environmental causes. But did you know that the company was originally intended to sell a completely different product – bagels?
In the late 1970s, childhood friends Ben Cohen and Jerry Greenfield decided to start a business together. They settled on the idea of opening a bagel shop in their hometown of Burlington, Vermont. They even took a $5 correspondence course in ice cream making from Penn State University to help them develop their bagel business.
However, when they realized that the equipment needed to make bagels was too expensive, Ben and Jerry decided to shift their focus to ice cream instead. They bought an old gas station and converted it into an ice cream shop, and Ben & Jerry’s was born.
The first Ben & Jerry’s ice cream shop opened in 1978, and it quickly became a local favorite. The company’s unique flavors and commitment to using high-quality, local ingredients helped it stand out in a crowded market.
Ben and Jerry never forgot their bagel roots. In 1996, the company introduced a line of bagels called “Ben & Jerry’s New York Super Fudge Chunk Bagels.” The bagels were made with chunks of chocolate and fudge, and they were marketed as a dessert-like breakfast option.
Unfortunately, the bagels were not a hit with consumers, and they were discontinued after just a few months on the market. However, the experience taught Ben & Jerry’s an important lesson about the importance of staying true to their core business.
Ben & Jerry’s is known primarily for its ice cream, but the company’s early flirtation with bagels remains a quirky footnote in its history. And who knows? Maybe one day, Ben & Jerry’s will decide to try their hand at another unexpected product. Only time will tell.