Question
Here is the question : CATHERINE ZETA-JONES BECAME WHAT COMPANY’S GLOBAL SPOKESWOMAN IN 2002?
Option
Here is the option for the question :
- T-Mobile
- Verizon
- AT&T
- Sprint
The Answer:
And, the answer for the the question is :
Explanation:
T-Mobile’s 2002 endorsement contract with Catherine Zeta-Jones was an attempt to broaden the company’s global reach. The actress, who called herself a “technology nut,” stayed in the job until 2010, when she was replaced by the “T-Mobile Girl.”
In 2002, telecommunications company T-Mobile announced that it had signed actress Catherine Zeta-Jones as its global spokeswoman. Zeta-Jones, who was one of the most sought-after actresses in Hollywood at the time, was tasked with promoting T-Mobile’s products and services to consumers around the world.
As T-Mobile’s global spokeswoman, Zeta-Jones appeared in a number of television commercials and print advertisements for the company. She was featured in ads promoting T-Mobile’s wireless service, as well as its line of smartphones and other mobile devices.
Zeta-Jones’s involvement with T-Mobile was a significant moment for the telecommunications industry, as it marked one of the first times that a major celebrity had been used to promote a mobile phone company on a global scale. The move was seen as a way for T-Mobile to differentiate itself from its competitors and to appeal to a wider audience.
Zeta-Jones’s association with T-Mobile was also significant for her career. At the time, she was one of the most recognizable actresses in Hollywood, having starred in a number of high-profile films like “Chicago” and “Traffic.” Her involvement with T-Mobile helped to raise her profile even further, and she became a sought-after celebrity endorser for a wide range of products and brands.
Zeta-Jones’s tenure as T-Mobile’s global spokeswoman was not without controversy. In 2005, a scandal erupted when it was revealed that T-Mobile had paid Zeta-Jones $20 million for her endorsement deal, a sum that many felt was excessive. The controversy led to a wider debate about the use of celebrity endorsements in advertising, and raised questions about the ethics of paying celebrities large sums of money to promote products.
Zeta-Jones’s association with T-Mobile remains a memorable moment in the history of celebrity endorsements. Her involvement helped to elevate T-Mobile’s profile and to establish the company as a major player in the telecommunications industry. And for Zeta-Jones, the campaign helped to cement her status as one of Hollywood’s most recognizable and sought-after stars.