Here is the question :
WHAT 1960S SOAP AD CLAIMED THAT IT “CREAMS” SKIN INSTEAD OF WASHING IT?
Here is the option for the question :
- Irish Spring
- Dove
- Ivory
- Dial
The Answer:
And, the answer for the the question is :
DOVE
Explanation:
[STC0011236]. David Ogilvy, a copywriter for Dove, came up with the idea that their beauty bar ‘creams’ the skin since it contains stearic acid, an element also found in cold cream. Words like “cream” and “darling,” which elicited a strong emotional response in studies conducted by psychologists, appeared five times in the original ad for the bar. The commercials were instrumental in making Dove the most popular soap in the world.