Question
Here is the question : WHAT ATHLETE APPEARED IN NIKE’S FIRST “JUST DO IT” COMMERCIAL?
Option
Here is the option for the question :
- Kristi Yamaguchi
- Muhammad Ali
- Michael Jordan
- Walt Stack
The Answer:
And, the answer for the the question is :
Explanation:
Although NBA star Michael Jordan became the face of Nike in the mid-1980s, about the same time that the ‘Just Do It’ campaign started, the first ad of the campaign featured 80-year-old marathon runner Walter Stack. Stack went across the Golden Gate Bridge in San Francisco for an advertisement in 1988, boasting about his remarkable 17-mile-a-day running routine.
Nike is one of the most recognizable brands in the world, and its “Just Do It” slogan has become a cultural touchstone. However, when the slogan was first introduced in 1988, it wasn’t immediately clear how it would be received. That all changed with the brand’s first “Just Do It” commercial, which featured an unknown athlete named Walt Stack.
Walt Stack was a 80-year-old man who lived in San Francisco and was known for his daily runs up and down the city’s hills. He was not a professional athlete, nor was he particularly well-known outside of his community. However, Stack’s dedication to running and his unassuming demeanor made him the perfect embodiment of Nike’s “Just Do It” ethos.
The commercial, which aired during the 1988 Summer Olympics, featured Stack running up one of San Francisco’s steep hills while a voiceover encouraged viewers to “just do it.” The commercial was a hit with viewers, and it quickly became clear that Nike’s “Just Do It” campaign was going to be a success.
The success of the commercial was due in no small part to Stack’s authenticity. He was not a polished athlete or a celebrity, but rather an ordinary person who had found a passion in running. His commitment to his daily runs up and down San Francisco’s hills was a testament to the idea that anyone can become an athlete if they are willing to put in the work.
In the years since the commercial aired, Walt Stack hasbecome a legendary figure in the running community. He continued to run daily until his death in 1995 at the age of 87. Nike has also continued to use the “Just Do It” slogan in its advertising, and it has become one of the most recognizable slogans in the world.
The success of Nike’s “Just Do It” campaign can be attributed to its universal appeal. The slogan encourages people to take action and pursue their dreams, regardless of their background or abilities. It has inspired countless athletes and non-athletes alike to push themselves to the limit and achieve their goals.
Walt Stack may not have been a well-known athlete, but his appearance in Nike’s first “Just Do It” commercial helped launch one of the most successful advertising campaigns of all time. His dedication to running and his unassuming demeanor made him the perfect embodiment of Nike’s “Just Do It” ethos. The campaign’s enduring success is a testament to the power of authenticity and universal appeal in advertising.