Question
Here is the question : WHAT AUTOMAKER RAN A FAMOUS AD CAMPAIGN CALLING ITS CAR A “LEMON”?
Option
Here is the option for the question :
- Volkswagen
- Ford
- Honda
- Cadillac
The Answer:
And, the answer for the the question is :
Explanation:
Many people consider the “Lemon” advertisement that Volkswagen ran in 1960 to be one of the most successful marketing campaigns of all time. Created by the famed ad agency Doyle Dane Bernbach, the ad featured a photo of a VW Beetle with the word ‘Lemon’ in bold text beneath it. The supplementary copy explained, “This VW was too late to the party.” It is necessary to repair or replace the scratched chrome strip that is located on the glove compartment. There is a good chance that you would not have spotted it; nonetheless, inspector Kurt Kroner did. The message conveyed that Volkswagen’s standards for excellence were significantly higher than they were required to be, and that anything less than absolute perfection was unacceptable.
In the 1960s, Volkswagen ran a famous ad campaign that called its car a “lemon.” The campaign was a bold move, as “lemon” is typically used as a pejorative term to describe a defective or unreliable product. But for Volkswagen, it was a way to acknowledge the issues that some customers had experienced with the car, and to show that the company was committed to addressing those concerns.
The campaign featured print ads and billboards that showed a Volkswagen Beetle with a sliced lemon on top, along with the tagline “We pluck the lemons; you get the plums.” The message was clear: Volkswagen was admitting that some of its cars had issues, but it was also promising to make things right for its customers.
The “lemon” campaign was a big risk for Volkswagen, but it paid off in a big way. The ads were highly effective at capturing the attention of consumers, and they helped to position the company as a brand that was honest and transparent about its products.
The campaign also set a new standard for advertising in the auto industry. Prior to the “lemon” ads, car companies typically only focused on promoting the positive aspects of their products. But Volkswagen’s willingness to acknowledge the flaws of its cars and to promise to make things right was a game-changer.
the “lemon” campaign remains a classic example of effective advertising. It showed that honesty and transparency can be powerful tools in building a strong brand, and it set a new standard for how companies communicate with their customers.
the “lemon” campaign remains a shining example of the company’s commitment to quality and customer satisfaction. And while the Beetle may no longer be in production, its legacy as a beloved and iconic car lives on.