Question
Here is the question : WHAT COMPANY PURCHASED ITS ICONIC LOGO FOR $35?
Option
Here is the option for the question :
- Pepsi
- McDonald’s
- Nike
- Apple
The Answer:
And, the answer for the the question is :
Explanation:
Blue Ribbon Sports was the previous name of the Nike Corporation. Bill Bowerman, a track and field coach, and Phil Knight founded the business in 1964 as a sportswear merchant (at first selling Japanese ‘Tiger’ running shoes). However, they required a logo in 1971 when they intended to introduce their own brand of running shoes. At the time, Carolyn Davidson was a design student and Knight was a professor of accounting at Portland State University. He asked her to create a few new designs for Nike because she was trying to earn some money to pay for an oil painting class. Together, they decided that the now-famous ‘Swoosh’ was the best of the bunch. How much did the design cost? $35
The Nike “swoosh” logo is one of the most recognizable logos in the world. It is a simple yet timeless design that has become synonymous with the Nike brand. However, what many people may not know is that the iconic logo was purchased by Nike for a mere $35 back in 1971.
The Nike “swoosh” was designed by Carolyn Davidson, a graphic design student at Portland State University. At the time, Davidson was approached by Phil Knight, the co-founder of Nike, to design a logo for his fledgling shoe company. Knight was not impressed with the initial designs that Davidson presented, but he was intrigued by the “swoosh” design and decided to use it as Nike’s logo.
Davidson was paid just $35 for her work, which at the time was a small sum even for a student designer. However, Knight later acknowledged that the “swoosh” was worth much more than he paid for it. He stated that he was not initially impressed with the design, but as Nike grew and became more successful, the logo became an integral part of the company’s identity.
Over the years, the Nike “swoosh” has become one of the most iconic logos in the world. It has been used on countless Nike products, from shoes to clothing to sports equipment. The logo has also been featured in numerous advertising campaigns, and it is instantly recognizable to consumers around the globe.
the Nike “swoosh” has a deep meaning for the company. According to Davidson, the design was meant to represent the wings of the Greek goddess Nike, who was the goddess of victory. The “swoosh” was meant to convey a sense of movement and speed, which perfectly captured the essence of Nike’s mission to create high-performance athletic gear.
the Nike “swoosh” logo is one of the most recognizable logos in the world, and it was purchased by Nike for just $35 in 1971. The logo’s designer, Carolyn Davidson, was a student at the time and was paid a small sum for her work. However, the “swoosh” has since become an integral part of Nike’s identity and has helped to make the company one of the most successful and well-known brands in the world. The logo’s simple design and deep meaning have made it a timeless symbol of victory and athletic excellence.