Question
Here is the question : WHAT KIND OF PRODUCT USED THE 1956 SLOGAN “DOES SHE… OR DOESN’T SHE?”
Option
Here is the option for the question :
- Lipstick
- Vacuum
- Nylon stockings
- Hair coloring
The Answer:
And, the answer for the the question is :
Explanation:
Shirley Polykoff, a copywriter at the Foote, Cone & Belding advertising firm, came up with the memorable “Does she… or doesn’t she?” slogan for Clairol in 1956. Only seven percent of women were using hair dye in the early 1950s, but that number quickly increased as the slogan spread. Polykoff was honored as Advertising Woman of the Year in 1967 and went on to become the agency’s first female executive vice president.
In 1956, Clairol hair coloring launched an advertising campaign that featured the tagline “Does she… or doesn’t she?” The campaign was a radical departure from traditional hair coloring advertising, which typically emphasized the need to cover up gray hair or change one’s natural hair color. Instead, Clairol positioned itself as a tool for self-expression and individuality, and the campaign helped to establish the brand as a leader in the hair coloring industry.
The “Does she… or doesn’t she?” campaign consisted of a series of print ads that featured images of glamorous women with hair that was clearly colored but looked natural. The tagline was a clever play on words, suggesting that the women in the ads might or might not be using Clairol hair coloring to achieve their look. The ads were a hit with consumers, and they helped to establish Clairol as a brand that celebrated individuality and personal expression.
The “Does she… or doesn’t she?” campaign was successful for a number of reasons. First and foremost, it was a clever and memorable way to differentiate Clairol from its competitors. While other hair coloring brands were emphasizing the need to cover up gray hair or change one’s natural hair color, Clairol was positioning itself as a tool for self-expression and individuality.
In addition, the “Does she… or doesn’t she?” campaign was successful because it spoke directly to the desires and aspirations of its target audience. The campaign appealed to women who were looking for a way to express their individuality and stand out from the crowd, and it positioned Clairol as a brand that could help them achieve those goals.
the “Does she… or doesn’t she?” campaign is remembered as one of the most iconic moments in advertising history. The campaign demonstrated the power of individuality and personal expression in advertising, and it helped to establish Clairol as a trusted and respected brand in the hair coloring industry. While the hair coloring industry has evolved significantly since the 1950s, the “Does she… or doesn’t she?” campaign continues to be recognized as a classic example of advertising that celebrates personal expression and authenticity.