Question
Here is the question : WHAT PRODUCT WAS ONCE MARKETED AS A FLOOR CLEANER?
Option
Here is the option for the question :
- Listerine
- Mountain Dew
- Sunny D
- Nyquil
The Answer:
And, the answer for the the question is :
Explanation:
In the 1880s, Listerine was initially developed as a surgical antiseptic; but, throughout the years, it has been marketed and sold as a product that may be used for a variety of purposes. In some advertising, it was also presented as a potential therapy for gonorrhoea in addition to its usage as a foot cleaner and floor washing liquid. Listerine eventually transitioned towards becoming a mouthwash brand in the 1920s and is credited with inventing the term “halitosis” to describe the condition of having bad breath.
Listerine is a well-known antiseptic mouthwash that has been used for over a century to promote oral hygiene and freshen breath. However, before it became a popular oral care product, Listerine was marketed as a floor cleaner.
The story of Listerine’s transformation from a floor cleaner to a mouthwash began in the late 19th century. Developed by a St. Louis-based physician named Joseph Lawrence, Listerine was originally formulated as a surgical antiseptic. It was named after Sir Joseph Lister, a British surgeon who pioneered the use of antiseptics in surgery.
In 1879, Lawrence formed the Lambert Pharmacal Company to manufacture and sell Listerine. At the time, the product was primarily used by surgeons and was not widely available to the general public.
In an effort to boost sales, Lambert Pharmacal began marketing Listerine as a cure for a variety of ailments, including dandruff, eczema, and even gonorrhea. However, it was the product’s use as a floor cleaner that would ultimately lead to its transformation into a mouthwash.
In the early 20th century, Listerine was marketed as an effective floor cleaner, claiming to kill germs and leave floors sparkling clean. However, the product’s sales remained lackluster, and the company sought to find new uses for the antiseptic.
In 1914, Listerine was rebranded as a mouthwash and marketed as a cure for bad breath, or “halitosis.” The company launched a massive advertising campaign that portrayed bad breath as a social stigma and positioned Listerine as the solution to the problem. The campaign was a huge success, and Listerine quickly became a household name.
Listerine remains a popular oral care product, with a range of formulations designed to promote oral health and freshen breath. Its origins as a surgical antiseptic and floor cleaner are a reminder of the importance of innovation and adaptation in business, as well as the power of effective marketing.
Listerine’s transformation from a floor cleaner to a mouthwash is a fascinating example of the evolution of a product over time. Its success as a mouthwash is a testament to the power of marketing and the importance of finding new uses for existing products. Listerine’s continued popularity as an oral care product is a testament to the importance of good oral hygiene and the role that innovative products can play in promoting it.