Question
Here is the question : WHAT U.S. PRESIDENT DID THE RENOWNED DDB AGENCY CREATE THE “DAISY” AD FOR?
Option
Here is the option for the question :
- John F. Kennedy
- Richard Nixon
- Lyndon B. Johnson
- Jimmy Carter
The Answer:
And, the answer for the the question is :
Explanation:
During Lyndon B. Johnson’s 1964 presidential campaign against Barry Goldwater, DDB made an advertisement for him. In the commercial, a young woman can be seen picking daisy petals and counting them as she does so. Her voice was superimposed with a countdown from mission control leading up to a nuclear explosion. The commercial criticized Goldwater for his vote against prohibiting nuclear tests. Emotionally charged political attack advertising became commonplace after this.
The “Daisy” ad is one of the most famous and controversial political ads in American history. Created by the renowned advertising agency DDB, the ad was produced for President Lyndon B. Johnson’s 1964 re-election campaign, and was intended to highlight his stance on nuclear disarmament.
The ad, which aired only once on television, features a young girl counting the petals of a daisy as a voiceover counts down to a nuclear explosion. The explosion is followed by the message, “Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.”
The ad was immediately controversial, with some critics accusing the Johnson campaign of fear-mongering and others praising the ad’s effectiveness. While it’s unclear exactly how much of an impact the ad had on the election, Johnson won by a landslide, defeating his opponent, Barry Goldwater, with over 60% of the popular vote.
The “Daisy” ad is often credited with revolutionizing political advertising, and is still studied and referenced by political strategists today. Its use of emotional appeals and provocative imagery set a new standard for political ads, and paved the way for future campaigns to use similar tactics.
However, the ad’s impact was not universally positive, and some critics continue to question the ethics of using fear and anxiety to influence voters. Additionally, the ad’s use of a young girl and the suggestion of nuclear war were seen as particularly disturbing by some viewers.
the “Daisy” ad created by the DDB agency was produced for President Lyndon B. Johnson’s 1964 re-election campaign, and is one of the most famous and controversial political ads in American history. While it was effective in helping Johnson win the election, its use of fear and anxiety to influence voters has been the subject of ongoing debate and criticism. Regardless of its impact or ethics, the “Daisy” ad remains a powerful example of the power of advertising to shape public opinion and influence political outcomes.