Which animal is featured in the Alfa Romeo logo? Explained
The emblem of Alfa Romeo showcases a prominent grass snake, referred to as the biscione, consuming a human figure. This symbol finds its roots in the heraldry of the Visconti family, a powerful dynasty that governed Milan from the late 13th century to the 15th century. The biscione embodies qualities of strength, regeneration, and supremacy, forming a significant component of Alfa Romeo’s brand identity since its inception in 1910. Complementing the serpent, the logo incorporates a red cross, emblematic of Milan, underscoring the brand’s strong connection to its Italian origins.
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