Which company had the successful ad campaign “Think Different”? Explained
https://www.youtube.com/watch?v=-5CK5fbwJgs
Apple introduced the effective “Think Different” advertising initiative in 1997. Rolled out following Steve Jobs’ return to the company, the campaign served as a deliberate counter to IBM’s “Think” motto, seeking to redefine Apple as a daring and inventive brand. Showcasing monochrome portraits of legendary personalities like Albert Einstein, Martin Luther King Jr., and Amelia Earhart, the campaign honored innovation, uniqueness, and pioneering accomplishments. The slogan “Think Different” significantly contributed to rejuvenating the company’s reputation.
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