Question
Here is the question : WHICH DRINK WAS PROMOTED AS “THE REAL THING” STARTING IN 1969?
Option
Here is the option for the question :
- Gatorade
- Coca-Cola
- Budweiser
- Pepsi
The Answer:
And, the answer for the the question is :
Explanation:
Coke had been advertised using a variety of slogans by the end of the 1960s. Advertising campaigns in 1948 (‘Where there’s Coke, there’s hospitality’) and 1957 (‘Sign of Good Taste’) established the soft drink as an appropriate social beverage. In 1969, the soft drink was re-branded as “the real thing,” a prelude to the iconic “I’d like to buy the world a Coke” ad of 1971.
In 1969, Coca-Cola launched one of the most iconic advertising campaigns of all time, promoting its flagship soda as “the real thing.” The campaign was designed to reinforce Coca-Cola’s position as the original and authentic cola, and it quickly became one of the most successful marketing campaigns in history.
The “the real thing” campaign was created by the advertising agency McCann Erickson and featured a catchy jingle that proclaimed Coca-Cola as “the real thing.” The campaign was accompanied by a series of television commercials that showed people enjoying Coca-Cola in a variety of settings, from picnics and parties to sporting events and concerts.
The campaign was a response to growing competition from other soda brands, particularly Pepsi, which had been marketing itself as the “new generation” of cola. Coca-Cola’s “the real thing” campaign was designed to counter this messaging by emphasizing the brand’s long history and authentic roots.
The campaign was a huge success, resonating with consumers who appreciated Coca-Cola’s commitment to quality and authenticity. The jingle became an instant classic, and the phrase “the real thing” entered the popular lexicon as a shorthand for something that is genuine and authentic.
The “the real thing” campaign was just one part of Coca-Cola’s long history of innovative and effective marketing. The company’s advertising campaigns have included some of the most iconic slogans and images in advertising history, including “Have a Coke and a Smile,” “It’s the Real Thing,” and the famous “Hilltop” commercial featuring the song “I’d Like to Buy the World a Coke.”
Coca-Cola remains one of the most recognizable and beloved brands in the world, thanks in part to its innovative and effective marketing campaigns. The “the real thing” campaign of 1969 played an important role in establishing Coca-Cola as the original and authentic cola, and it remains an iconic moment in the history of advertising.
the “the real thing” campaign of 1969 was a landmark moment in the history of Coca-Cola and advertising. The campaign helped to establish Coca-Cola as the original and authentic cola, emphasizing the brand’s long history and commitment to quality. The campaign’s catchy jingle and memorable commercials became instant classics and remain iconic today. Coca-Cola’s marketing campaigns continue to be some of the most innovative and effective in history, and the “the real thing” campaign remains a shining example of the power of advertising to shape and influence consumer perceptions.