Which of the following toy’s distinctive smell is trademarked?
The toy whose highly distinctive, nostalgic smell is registered as a trademark is Play-Doh modeling compound.
The company that owns the brand, Hasbro, was successfully granted a scent trademark by the U.S. Patent and Trademark Office in 2018, making it one of the few actively registered scent marks in the country. The scent itself is formally described in the registration as “a unique scent formed through the combination of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Source:
https://www.youtube.com/watch?v=ozAJFObEd_w
https://www.threads.com/@beliproduk.official/post/DSNIN54Eggs