Which of the following toy’s distinctive smell is trademarked? Answer
The toy whose highly distinctive, nostalgic smell is successfully registered as a trademark is Play-Doh modeling compound. The manufacturer, Hasbro, was granted a scent trademark by the U.S. Patent and Trademark Office in 2018, making this familiar aroma one of the very few actively registered scent marks in the entire country.
The trademarked Play-Doh smell is formally and specifically described in the registration as: “a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Because this unique scent has been consistently used since the product’s debut in 1956, Hasbro was able to prove that consumers instantly associate that exact aroma with the Play-Doh brand, thereby protecting this key non-visual element from being copied by competitors.
Source:
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