Question
Here is the question : WHO IS CREDITED WITH CREATING THE MAXWELL HOUSE SLOGAN “GOOD TO THE LAST DROP”?
Option
Here is the option for the question :
- Mark Twain
- Muhammad Ali
- Jackson Pollock
- Theodore Roosevelt
The Answer:
And, the answer for the the question is :
Explanation:
Former president Theodore Roosevelt is credited as being the slogan’s creator. Maxwell House claims that in 1907, Andrew Jackson’s mansion, The Hermitage, was visited by President Roosevelt. He was given Maxwell House coffee during the visit, and he allegedly said it was “good to the last drop.” After hearing the president’s compliment, Maxwell House Coffee’s proprietors decided to make it their company motto. A commercial for Maxwell Coffee House from 2009 featured President Roosevelt reciting the well-known tale.
Theodore Roosevelt, renowned as the 26th President of the United States, holds an unexpected connection to one of America’s most iconic slogans. He is credited with creating the famous Maxwell House slogan, “Good to the last drop.” This catchy and enduring phrase has become synonymous with the Maxwell House brand of coffee, evoking a sense of satisfaction and quality. Let’s delve into the intriguing story behind Theodore Roosevelt’s association with this memorable slogan and its impact on the world of coffee.
Theodore Roosevelt, a man known for his robust personality and love for strong coffee, played a pivotal role in the creation of the Maxwell House slogan. The story goes that during a visit to Andrew Jackson’s Hermitage in Nashville, Tennessee, President Roosevelt was served a cup of Maxwell House coffee. After savoring the rich and flavorful brew, he proclaimed that it was “good to the last drop.” This enthusiastic endorsement of the coffee’s quality caught the attention of the Maxwell House executives.
Inspired by President Roosevelt’s endorsement, the Maxwell House executives decided to adopt his words as their official slogan. They recognized the power of his endorsement and believed that associating the phrase with their coffee brand would resonate with consumers. The slogan “Good to the last drop” was subsequently incorporated into Maxwell House’s marketing campaigns, appearing on packaging, advertisements, and in various forms of media.
The impact of Theodore Roosevelt’s endorsement and the adoption of the slogan cannot be overstated. The phrase “Good to the last drop” became deeply ingrained in popular culture, evoking images of complete satisfaction and enjoyment. It conveyed the idea that Maxwell House coffee was of such high quality that every last sip was a delight. The slogan became synonymous with the brand’s commitment to excellence and established Maxwell House as a trusted name in the world of coffee.
Over the years, the “Good to the last drop” slogan continued to resonate with consumers and became an integral part of Maxwell House’s identity. It embodied the brand’s dedication to delivering a consistently exceptional coffee-drinking experience. The slogan’s memorable nature and association with President Roosevelt’s endorsement contributed to its enduring popularity and recognition.
Maxwell House’s use of the slogan also paved the way for other brands to adopt similar approaches in their marketing strategies. The success of “Good to the last drop” highlighted the value of a catchy and memorable slogan in building brand loyalty and connecting with consumers on an emotional level. It served as a reminder that a well-crafted slogan could leave a lasting impression and become a powerful tool in shaping consumer perception.
Theodore Roosevelt’s association with the creation of the Maxwell House slogan, “Good to the last drop,” is a fascinating intersection of history, presidential endorsement, and marketing ingenuity. His appreciation for the coffee’s quality and his enthusiastic declaration became a catalyst for Maxwell House’s enduring slogan. The phrase’s resonance with consumers and its lasting impact on the world of coffee marketing solidify its place in advertising history. As we enjoy our cups of coffee, let us remember the unexpected connection between Theodore Roosevelt and the iconic Maxwell House slogan that continues to evoke a sense of satisfaction and delight “to the last drop.”